East Coast Baby Hire is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au

What is Personal Information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, and phone numbers.

This Personal Information is obtained in many ways including correspondence by telephone, by email, via our website www.eastcoastbabyhire.com.au, from our social media pages, from “cookies” and from third parties. We don’t guarantee website links or policy of authorised third parties.

We collect your Personal Information for the primary purpose of providing our services to you, providing information to your holiday manager or concierge team and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us by email or other electronic form.

When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

Google AdWords Marketing

East Coast Baby Hire content uses marketing to advertise online.

Third-party vendors, including Google, show our ads on sites across the internet.

Third-party vendors, including Google, use cookies to serve ads based on your past visits to this website.

Visitors can opt out of Google’s use of cookies by visiting the Ads Preference Manager or visitors can opt out of a third-party vendor’s use of cookies by visiting Network Advertising Initiative opt-out page.


East Coast Baby Hire distribute newsletters using Mailchimp, which is used to create, send, and manage emails. Mailchimp may collect personal information, such as distribution lists which contain email addresses, and other information relating to those email addresses. For further information about the type of personal information Mailchimp collects, refer to the Mailchimp Privacy Policy(link is external).

East Coast Baby Hire will only use your personal information to:

  • create, send and manage emails relating to the work of the East Coast Baby Hire
  • measure email campaign performance and evaluate your use of our website
  • compile reports on website activity for website operators
  • provide other services relating to website activity and internet usage.

Mailchimp is based in the United States of America (USA) and the information collected about your use of the website (including your IP address) will be transmitted to and stored by Mailchimp on servers located outside Australia. Mailchimp may collect personal information, such as distribution lists that contain email addresses, and other information relating to those email addresses.

By subscribing to any of our eNewsletters:

  • you consent to your personal information being collected, used, disclosed and stored as set out in Mailchimp’s Privacy Policy(link is external) and agree to abide by Mailchimp’s Terms of Use(link is external)
  • you understand and acknowledge that this service utilises a Mailchimp platform, which is located in the United States of America (USA) and relevant legislation of the USA will apply
  • you agree that Australian Privacy Principle 8.1 contained in Schedule 1 of the Privacy Act will not apply
  • you understand and acknowledge that Mailchimp is not subject to the Privacy Act and you will not be able to seek redress under the Privacy Act but will need to seek redress under the laws of the USA.

You can opt out of our mailing list by choosing the ‘unsubscribe’ service provided by Mailchimp in every email, or contact East Coast Baby Hire at eastcoastbabyhire@gmail.com

Disclosure of Personal Information

Your Personal Information may be disclosed in a number of circumstances including the following:

• Third parties where you consent to the use or disclosure; and

• Where required or authorised by law.

Security of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.

Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

East Coast Baby Hire will not charge any fee for your access request but may charge an administrative fee for providing a copy of your Personal Information.

In order to protect your Personal Information we may require identification from you before releasing the requested information.

Policy Updates

This Policy may change from time to time and is available on our website.

Privacy Policy Complaints and Enquiries

If you have any queries or complaints about our Privacy Policy please contact us at:

East Coast Baby Hire